Mercedes-Benz-Hughes Telematics announced MBRACE TELEMATICS SYSTEM

Mercedes-Benz, together with Hughes Telematics, announced a new infotainment system for its cars; the mbrace Telematics system, that will allow users to access 18 different services via a nifty telematics system.

Similar to Ford’s Sync system and GM’s OnStar, mbrace also enables pairing of smart phones like iPhones and BlackBerrys to the car’s electronic interface. Drivers can then use their phones to lock or unlock their cars remotely.

Other services include automatic emergency service notification in case the car is stolen or in an accident, a vehicle health check function that goes live to the nearest dealership, real-time weather and traffic reports, and even a concierge service that gets you 24/7 access to a customer-service rep who will help you make dinner reservations, book a hotel or order a flight.

The system will be available as standard in most Mercedes Benz cars, while others (GLK, C-Class, SLK and the new E-Class Coupe) will have it as an option. This fully upgradable system will come with a free subscription for six months, and will ultimately cost $280 a year. The optional concierge services will add $20 a month to that bill.

What makes mbrace really stand out is that it is fully upgradable, with new applications easily installed as they are developed. Furthermore, most vehicle owners using the current Tele Aid telematics service can also upgrade to mbrace by visiting a Mercedes-Benz dealer.